Writing for impact

This page considers how research can be written to improve the impact of the findings.

The importance of well written research

Reports, executive summaries, journal articles and online materials are all vehicles for communicating the main messages of research to the wider world. Whatever format is chosen, it is essential that the style and content of the writing is both engaging and accessible to the reader. If the writing fails to capture the reader’s attention then it is unlikely that the research findings will make an impression either. As one Children’s Service representative commented, a lot of research is ignored because it comes in ‘vast tomes that nobody has a chance to read’.

What makes effective writing?